In 1953, John Steinbeck wrote a story called “Positano” for Harper’s Bazaar. “Positano bites deep,” he mused. “It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.” His evocation of the place would spur an onslaught of high-profile tourists—Maria Callas, Elizabeth Taylor, Rudolf Nureyev, and Liza Minnelli among them—who showed up at the seafarers’ village in hats from Bergdorf Goodman, à la mode cotton dresses, and bikinis.
Though celebrities brought the Amalfi Coast into our collective modern consciousness, they weren’t the first people to fall for the area’s dramatic cliffs and impossibly blue sea. In the first century A.D., to escape assassination attempts in Rome, Emperor Tiberius began the construction of Villa Jovis, a sprawling residence atop one of the peaks of Capri. Many other prominent Romans followed suit.