“I’m the only lesbian in America who doesn’t watch sports.”

Kara Swisher

The pioneering tech journalist, whose Burn Book is topping the best-seller lists, can’t wait to share her hates

Kara Swisher has been writing about the Internet’s ruling class since the 1990s. At The Wall Street Journal, her outspoken column, Boom Town, which covered the unhinged excitement of Silicon Valley during the dot-com bubble, became a must-read. She has founded tech conferences and news Web sites, hosted two podcasts, and is currently an editor at large at New York magazine, where she exudes an industriousness rivaled only by that of the tycoons she investigates. Burn Book tracks the beefs and the blowhards among our tech overlords, as well as her own rise to becoming a “one-person media entity.” Swisher is excoriating and never beats around the bush, especially not when quizzed on her least favorite things. —Jack Sullivan

LEAST FAVORITE NUMBER: Probably six. I don’t know why. I just don’t like the looks of it.
LEAST FAVORITE COLOR: Easy. Yellow.
LEAST FAVORITE TEAM: All of them. I don’t watch sports. I’m the only lesbian in America who doesn’t watch sports. I hate sports. And everyone’s like, “You have to like sports—you’re a lesbian!” I don’t. Sorry.