Wine and football. Doesn’t seem like a classic match. Nothing like hot dogs and baseball. But somehow the two got together and are now inseparable. These days, an N.F.L. player can’t think of himself as a superstar unless he possesses a cellar filled with wine that he helped produce.

Sure, Kansas City Chiefs tight end Travis Kelce has Taylor Swift as his girlfriend, but can he be certain that the relationship will outlast a well-stored bottle of John Elway’s excellent 2020 Reserve Cabernet Sauvignon?