The fashion set often goes for juice over food. Their current favorite: Toms Juice, which is packaged in elegant, perfectly sized glasses that are adorned with a comic-book-style logo. They’re single-flavored, organic, and best served ice-cold.
Tom Wright, the 33-year-old, New Zealand–born entrepreneur behind the company, started the business in 2019 while working as a waiter. Since then, he’s landed it in every trendy fridge in Lower Manhattan. Two years ago, he opened his first storefront, in the East Village. Creative directors and stylists flock to the small store for photos to put on Instagram stories. Early next month, his ginger-lime shots will start lining the shelves of 500 delis, supermarkets, and stores across New York City.
