On a recent Monday morning, Paola Russo made her way through the Tartine bakery in the heart of Sycamore, Hollywood’s newly trendiest neighborhood, a few blocks south of Hollywood Boulevard’s Pantages Theatre. The place buzzed with the energy of the fashionable and fabulous, sipping tea and eating pastries. As Russo walked out of the bakery, people couldn’t help but clock the European whose Dries Van Noten flared pants seemed to bounce perfectly above her Salomon sneakers. Her sense of style is effortlessly cool.
Russo’s excitement about the neighborhood is infectious as she rattles off the names of businesses now firmly entrenched in the area. “Over there is the Jeffrey Deitch art gallery, the record store Supervinyl, Gigi’s restaurant, Mr. T, and Pause, a wellness center.” The one store the humble retailer doesn’t mention is her own, Just One Eye, which opened in 2011. Its success is arguably why all the others are thriving.
