There’s a new plume wafting throughout downtown New York and East Los Angeles—and it doesn’t smell like weed or watermelon ice. Rather, it’s that familiar polarizing aroma that’s been a staple of nightlife, reckless abandon, and adult recreation from time immemorial, though one that hasn’t had a fresh face in a generation.
Meet Hestia, the first cigarette brand to get F.D.A. approval in more than 15 years.