Lucky Jewel is hard to define. It’s a retailer, a brand, a gallery, a collective, an “events-based practice,” and a platform for other designers. Since its creation, in 2018, Lucky Jewel has evolved to anticipate the needs of the people around it—the artists, writers, and It Girls (indie pop star Caroline Polachek is a fan) who devoutly follow each iteration.

The girls who created Lucky Jewel—Olive Woodward, Lola Dement Myers, and Shay Gallagher—are similarly expansive: they are collaborators, independent designers, artists, and best friends. Woodward, 26, and Myers, 25, met in 2017, at the School of the Art Institute of Chicago. Lucky Jewel started a year later, when they began hosting art and fashion pop-ups around Chicago.