In September 1864, as the young hotelier Johannes Badrutt was checking out four English guests at the Faller Hotel (now the Kulm Hotel St. Moritz), in Switzerland, he made them an offer they couldn’t refuse. “Come back and spend Christmas in Saint-Moritz,” he said. “It’s sunnier and less rainy than London.”
It wasn’t an instant yes. Winter conditions were known to be severe in the region, and skis, sleds, and horse-drawn carriages were the only ways to get around. Come autumn, travelers fled. But Badrutt guaranteed to cover the foursome’s travel expenses if they couldn’t bask in the sun, in shirt sleeves, in December.