On December 15, 1952, a crowd of 3,000 well-heeled socialites and paparazzi gathered in front of 11 Rue du Faubourg Saint-Honoré in Paris to celebrate a momentous occasion for Maria and Rosy Carita—the opening of their multi-level Maison de Beauté.
Over three floors, the Carita sisters had brought together stylists, colorists, hairdressers, makeup artists, manicurist-pedicurists, and masseurs. The Duchess of Windsor, among the sisters’ earliest and most loyal clients, cut the ribbon on their new venture, and assured the house’s reputation as the ne plus ultra in Parisian beauty.