In the fall of 2014, Gulfstream Aerospace Corporation, one of the world’s most elite manufacturers of private jets, invited an audience of 3,000 employees, members of the media, financial planners, and potential buyers to a massive hangar at their headquarters in Savannah, Georgia.
The occasion was a “special launch ceremony” with the atmosphere of a high-end intergalactic nightclub: futuristic blue lights, trumpet-heavy music, a sci-fi jumbotron that read BOUNDLESS.