After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul by Tripp Mickle
When Steve Jobs died, in late 2011, the consensus among Apple-watchers was that the company’s best days were behind it. Apple would no longer be able to innovate—its leaders left wondering, What would Steve do?—with the company’s fortunes suffering.
In the estimation of Tripp Mickle, author of the forthcoming book After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul, only the former prognostication came true. The best innovations that Apple has been able to manage are a wristwatch-size computer and wireless headphones that fit gently into one’s ears—nothing like the revolutionary accomplishments of the iMac, iPod, iPhone, and iPad.
