It was with much fanfare that CNN unveiled its new streaming service, CNN+. Costing millions to develop, the channel was the network’s big-bucks bet that there was a large, untapped market of viewers willing to shell out an additional $5.99 a month to watch Wolf Blitzer deliver the same news they could watch him deliver on regular CNN.
This week, management pulled the plug on the new network—32 days after its launch! It turns out there aren’t as many gullible viewers out there as management thought, and initial subscription numbers weren’t exactly robust.
