Jeanne Damas began her career in fashion as an intern at Jean Paul Gaultier; the designer frequented her parents’ popular brasserie in Paris. The success of her fashion blog on Tumblr propelled her career as a model and influencer, and in 2016 she launched Rouje, a direct-to-consumer fashion brand. Today, Rouje is popular around the world for its take on Parisian style. To commemorate the brand’s fifth anniversary, Damas has published La Vie en Rouje, a scrapbook of sorts that captures the brand’s look, feel, and ethos. Here, she shares her key components to the good life. —Ashley Baker
App: Météo Paris, to know what to wear.
Bag: A basket bag, in both summer and winter.
Bedtime: 10 p.m., if I’m not out. Mom life …
Bike: The ugliest one possible, so it won’t get stolen in Paris.
Birthday: My 30th, in March. I will spend it with my friends and family in the sun.
Boyfriend/girlfriend: Someone who knows that perfection doesn’t exist.
Breakfast, weekday: Coffee and tartines with salted butter.
