Bella Freud’s fashion collections are full of serious ideas, but her sensibility hews to the more playful side of life. (Take a look at her cheeky Word Jumpers.) The London-based designer specializes in highly versatile sportswear, the kinds of trousers, skirts, dresses, and sweaters that are designed with life—not exclusively Instagram—in mind. Descended from the most well-known Freuds—she’s the daughter of Lucian, granddaughter of Sigmund—Bella has been at the epicenter of the London fashion scene since her brand’s launch, in 1990. Now she sells everything from housewares to fragrance, and her following extends far beyond her flagship store, on Chiltern Street. Here, she shares her key components to the good life. —Ashley Baker
Airline: The one in The Fifth Element.
App: Shazam.
Bag: My velvet monogrammed bag from the Vampire’s Wife.
Bedtime: Late is nice.
Bike: A Vespa. Does that count?
Breakfast, weekday: Black coffee, and toast with marmalade. I go to bed every night looking forward to it.
Breakfast, weekend: The same, but later. Maybe a boiled egg, too.
Car: My pale-blue Mercedes-Benz 500SEC.
Cocktail: A bitter and twisted—tonic with Angostura bitters. Delicious.
Couple: Jane Birkin and Serge Gainsbourg, and Gilbert Trejo and Arrow de Wilde.
