When the Italian entrepreneur Remo Ruffini took over Moncler, in 2003, it was not the ne plus ultra of outerwear that is, today, known all over the world. In short order, Ruffini transformed this heritage house into a purveyor of high style, infusing everything from ski jackets and snow boots to knits and ball gowns with an inimitable look. Here, he shares his key components to the good life. —Ashley Baker
Airline: I’m waiting for a radical technological leap into teleportation.
App: Not Just Analytics.
Bedtime: When it’s all over.
Bike: Specialized Turbo Levo e-bike for easier uphills.
Birthday: Sometimes it takes a whole life to become what you are.
Breakfast, weekday: Coffee, coffee, coffee.
Breakfast, weekend: Indulgence, indulgence, indulgence.
Car: Land Rover Defender, hybrid version.
Children: Pietro and Romeo. “Pi” and “Meo” at home.
Cocktail: Heavensake. Always.
Cocktail appetizer: Wasabi peas.
Diet: Always on the edge between healthy and indulgent.
Disguise: A light scarf, the perfect camouflage for some extra kilos on the belly.
Dress: A double-breasted blazer.
Drive: The 17-mile drive.
EnemIES: Boredom, a lack of energy, and a lack of creativity.
