When the Italian entrepreneur Remo Ruffini took over Moncler, in 2003, it was not the ne plus ultra of outerwear that is, today, known all over the world. In short order, Ruffini transformed this heritage house into a purveyor of high style, infusing everything from ski jackets and snow boots to knits and ball gowns with an inimitable look. Here, he shares his key components to the good life. —Ashley Baker
Airline: I’m waiting for a radical technological leap into teleportation.
App: Not Just Analytics.
Bedtime: When it’s all over.
Bike: Specialized Turbo Levo e-bike for easier uphills.
Birthday: Sometimes it takes a whole life to become what you are.
Breakfast, weekday: Coffee, coffee, coffee.
Breakfast, weekend: Indulgence, indulgence, indulgence.
Car: Land Rover Defender, hybrid version.
Children: Pietro and Romeo. “Pi” and “Meo” at home.
Cocktail: Heavensake. Always.
Cocktail appetizer: Wasabi peas.
Diet: Always on the edge between healthy and indulgent.
Disguise: A light scarf, the perfect camouflage for some extra kilos on the belly.
Dress: A double-breasted blazer.
Drive: The 17-mile drive.
EnemIES: Boredom, a lack of energy, and a lack of creativity.
Escape: Asteroid B-612.
Fit: Comfortable elegance.
Foil: Dancing.
Friends: Few, true, and forever.
Hideaway: My bedroom.
Hotel: My home away from home, the Chiltern Firehouse, in London.
Indulgence: Gorgonzola.
Name: Remo. For friends, “Rem.”
Neighbors:
My favorite neighbors are trees and snow—very easy to get along with.
Nonfiction book: A Visible Man, by Edward Enninful.
Pet: Ulisse, the cutest Weimaraner.
Piece of advice: “Persuade, do not impose.”
Podcast: How I Built This.
Restaurant: Concettina ai Tre Santi, in Naples. It’s the best pizza experience worldwide.
Saying: “Vision without execution is just hallucination.”
Singer: Karaoke mood.
STORM: Brainstorm, to always maintain a start-up attitude.
Street: Harajuku in Tokyo is always inspiring for me.
Theme song to your life: “Time Lapse,” by Michael Nyman.
Time of day: Golden hour.
Toast: Toast, chili, avocado, and lime.
Vacation: It is not about the place—it is about the vibe, the mood, and the people … and the food.
Weekend bag: Valextra Boston travel bag, total black.
Remo’s Essentials
