You probably haven’t heard of the city of Tustin in California, but recently it has become something of a Mecca. Women from all over the world have been flying in to see a hair colorist there by the name of Jack Martin.

“I chose this spot because it is close to three different airports,” Martin tells me over Zoom. “My clients stay for one day. They fly in the night before they see me and leave the morning after. They come from Argentina, from Australia. From all over the States, of course. I booked a client yesterday from New Zealand. She is coming in April 2023.”