As the son of supermodel Cindy Crawford and Casamigos co-impresario Rande Gerber, Presley Gerber is genetically gifted. The 23-year-old Californian has inherited both his mother’s good looks and his father’s entrepreneurship, which has led him to both a day job in investments and some extra-curricular work in modeling. His most recent project is collaborating with Hedi Slimane on a short film inspired by the new Celine fragrance, Eau de Californie. On the occasion of its release, he shares his key components to the good life. —Ashley Baker

Airline: American Airlines.
: LAX.
: Music.
: Celine.
: I aim for 10:00 p.m.
Bike: Honda 150.
: July 2, 1999.
Breakfast, weekday
: Smoothies all day.
Breakfast, weekend
: Still smoothies.
Car: I’ve been riding my bike more, but I miss my Tesla.
Dinner, weekday
: Italian at home.
Dinner, weekend: With friends.
Drive: The Pacific Coast Highway.
Escape: Anywhere I can snowboard.
Family: My best friends.

Friend: Sunday Night Football.
Hotel: The Mercer in New York.
: Coffee.
Jacket: Celine.
Last Meal: Oatmeal.
Lunch, weekday
: Café Habana in New York.
Lunch, weekend: Café Habana.


Name: Presley.
Novel: The Hunger Games.
Pants: Black jeans.
: I have a crested gecko named Lieutenant.
Piece of advice: “Listen more.”
Ride: A 1976 Blazer.

Saying: “Don’t count the days, make the days count.”
SHOES: Clean sneakers.
Street: Sunset Boulevard.
Television series
: Rick and Morty.
Time of day
: Sunrise or sunset.
: The pier.
Wake-up time
: Eight a.m.
Work of art: Hedi Slimane’s photography.

Presley’s Essentials

Clockwise from left: a green smoothie; Café Habana; Celine Eau de Californie and backpack; a Chevy Blazer.