We’ve come a long way since Barry Scott dipped his grimy penny in Cillit Bang in the famous commercial. Home-organization gurus and “cleanfluencers” such as Marie Kondo and Mrs Hinch have become household names — and if you keep scrolling past the viral dances and lip-synching videos on TikTok, you’ll discover a gold mine of cleaning videos and home-renovation hacks.

The social media app is usually considered the preserve of Gen Z and Peter Pan millennials, given that more than a quarter of the 3.7 million UK users are aged between 18 and 24, but it is increasingly giving a platform to countless “cleanfluencers”. Everyone from professional cleaners to lifestyle bloggers and everyday enthusiasts are sharing videos demonstrating how to scrub, mop and wipe away household dirt and grime with the least amount of effort.

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