As many countries in the Northern Hemisphere find their citizens largely vaccinated and liberated, the summer of 2021 is a very thirsty one. And a lot of eyes—and wallets—are turning once again to rosé.

In 2018, U.S. sales of pink wine were up 40 percent, and the growth continues at a breakneck pace. (The pretty blush comes courtesy of a process known as maceration; red grapes are pressed and left to soak with their skins for a day or two until the juice turns a subtle shade of pink.)