The first outpost of Soho House was located on three floors of a Georgian town house on London’s Greek Street. It was dreamed up by then restaurateur Nick Jones, whose Café Boheme was located on the ground floor. He wanted a place for the restaurant’s regulars—artists, actors, and the like—to connect and socialize, and it was such a success that a second outpost, Babington House, opened three years later, in Somerset. Now this network of members’ clubs operates 30 houses in 11 countries around the world, including new locations in both London and Austin, along with an interiors collection (Soho Home), a personal-care brand (Cowshed), and even an award program for entrepreneurs (Soho Chance). Jones has built a senior leadership team, but he is still heavily involved in every aspect of the business. Accordingly, he has an arresting take on the key components to the good life. —Ashley Baker
Airport: Canouan, in the Grenadines.
Beach: Frankly, I’d be grateful for any beach at the moment.
Breakfast, weekend: Boiled eggs with soldiers on a Sunday.
Cocktail: I actually prefer a beer.
Dinner date: Kirsty.
Drive: In my Morris Minor to the local pub.
Excuse: I prefer people being upfront rather than giving excuses.
Expression: “Less is more.”
Family: My own.
Hideaway: Somewhere in Scotland.
Hotel: Hôtel du Cap-Eden-Roc.
Jacket: The closest one to the door.