Shalini Hinduja has an enviable problem. She has some new homes to sell — 85, in fact — and she has no idea what wildly high price to charge for them. She knows that they will start at about $7 million for a two-bedroom apartment of up to 3,000 sq ft. But what about the vast three-bedroom homes or the duplex penthouses that have some of the best views in London and a history as rich as that of any home in the world? $50 million? $100 million? $150 million? More? “It’s like selling artwork,” she says.

Hinduja, the daughter-in-law of Gopichand Hinduja, who with his brother, Srichand, runs a global trading conglomerate that has earned them a $24 billion fortune that puts them third on the Sunday Times Rich List, is creating homes at one of the greatest addresses in London: the Old War Office (OWO), opposite Horse Guards on Whitehall.

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