We millennials are at it again. Not content with causing the deforestation of Mexico and a property crisis with our avocado obsession, we are now deeply, deeply uncool. And while it was the older generations who blamed us for our financial straits (sure, OK, boomer, tell that to your property portfolio) and called us snowflakes when we wanted to talk about mental health, this new attack comes from the youth: Gen Z.

What started with shaming millennials’ skinny jeans and side partings on the social media platform TikTok now has a name: cheugy (pronounced chew-ghee). The term was coined in 2013 by a high-school student in California, but has recently started trending on TikTok in posts mocking millennial tastes and habits — according to an article in The New York Times the term is “used, broadly, to describe someone who is out of date or trying too hard”.

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