The Duke and Duchess of Sussex made it clear in their Oprah interview: the royal lifestyle is an expensive one, especially for those who are considered relatively “minor.” So who is going to underwrite the security bill and the clothes and the ability to at least give the impression of high-end solvency? In the case of Harry and Meghan, it will be Spotify and Netflix, but those who are closer to mere-mortal status are being enlisted to serve as ambassadors for luxury brands.

In the day and age of the self-made influencer, royal blood is at a premium; it’s one of the few things that money and likes can’t buy.