It began, as so much of life does, with a lie.

In order to join Noom, the weight-loss app that bills itself as definitely not a weight-loss app, I had to get on a scale. Nope. So I made up a figure, one that I hoped was more than I actually weigh so that when I did get up the courage to weigh myself, I’d look like a huge success. To whom, I don’t know, but at 3:00 a.m., when I downloaded the app in desperation, that was my thinking. I kept recalling a tweet from one @MarthaKelly3 on Twitter: “Supposedly <Noom> is an innovative weight loss program but I am desperately hoping it’s a cult.”