At le BHV Marais in Paris, there is a display of candles that are also used in the French presidential palace, Élysée. It’s no coincidence—the French government, and many of its institutions, including the Air and Space Force, are now selling branded merchandise.
After all, many people who find themselves in politics have an urgent desire to capture the hearts of youth, print money, and be surrounded by beautiful people. Why not turn France, which has a tendency to quicken the pulse of tourists, into a label?
