Ask Michael Beneville what his namesake Beneville Studios does, and a sly smile appears on his face. “We’re in the magic business,” he says. Consult the clothbound folio that discreetly advertises the studio’s offerings, and it perpetuates, rather than reduces, the intrigue: “Michael Beneville creates … one-of-a-kind objects … for the world’s most discerning and exclusive clientele.”
In other words, it’s hard to generalize about this stuff. It’s “bespoke,” in the truest sense of the word. We’re not talking about tailor-made suits or shoes here, the uniqueness of which is simply a matter of your body or foot shape. We’re talking about a collaborative exercise that results in a creation in which clients can see themselves revealed. Most importantly, it’s quite literally one of a kind.
