She gained 20 million Instagram followers in one month. She’s on the cover of Korean Vogue wearing silver leather short shorts and thigh-high boots. She’s even signed a lucrative contract to be a spokesperson for Louis Vuitton. And all it took was an ensemble role in a violent dystopian drama on Netflix!

It’s good to be Squid Game star Jung Ho-yeon. Granted, she was a successful model before landing her first acting role in the series, but when 111 million viewers—and counting—are tuning in to every grisly episode, it’s not especially surprising that she has ascended into the It Girl stratosphere.