In the 1999 rom-com Notting Hill, Julia Roberts, playing a famous actress, tells a sob story in a bid for a brownie: “Every time I get my heart broken, the newspapers splash it about as though it’s entertainment.” With this, she attempts to convince a dinner party populated by regular people that she is just as deserving of the dessert as they are, that her tabloid-tormented life is as sad as theirs.

The scene now feels like an artifact. Influencers have displaced movie stars, and everyone—namely Gen Z-ers and millennials—sees their broken hearts and private moments not as something to conceal but as content for “splashing about” on social-media platforms, especially TikTok.