Damien Hirst @damienhirst

Damien Hirst’s Instagram profile is actually rather fun. He may rank as the UK’s richest living artist, but he is down to earth on social media. He uses the platform as an intimate scrapbook, posting everything from panoramic views of his lockdown pad to “From That Psychiatrist’s Couch”, in which he takes questions from the public and answers them in a series of IGTV videos. Keep an eye on the captions — recently the artist has been using them to run competitions for his isolated followers, including a search for the “best comment about hope”, “something that keeps you smiling in all this chaos, mayhem and mixed messages”. His prize giveaways have included signed examples of his paint-splattered T-shirts (washed, he assures us), followed by posts of rainbows to raise money for coronavirus charities.

Cindy Sherman @cindysherman

From slow-mo to super-zoom, the documentation of our daily lives on social media has become an art, and even more so in the era of self-isolation. Cindy Sherman, the American artist who has worked as her own model for 40 years, dives into the ubiquitous and oft-maligned stream of social media — selfies — head-on. Selfies, however, are merely another form of self-portraiture, and needn’t always breed narcissism. They can prompt self-reflection, as this artist’s Instagram profile shows. Sherman’s disturbing, sometimes distasteful examples stretch the boundaries of the genre — quite literally, because of her fondness for distortion. Recently she has fed her face into unforgiving photo-editing applications such as Facetune as part of a charity project that donates food to families in need. “Hang in there …” she writes in the caption, hiding pearls of hope beneath the sinister portraits.

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