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March 21 2020
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Whatever you do, please don’t loop me in …

He may have had you at “hello”, but if your partner works in business services, sooner or later he’ll be “looping you in”. Confused? Welcome to my world. Just trying to have a conversation in direct English with my husband these days is a struggle thanks to the insidious creep of his business jargon.

Now a US author has coined a term for these dread corporate buzzwords I’m deciphering daily: garbage language. In her book, Uncanny Valley, Anna Wiener unpacks the modern phenomenon for relying on empty weasel words, acronyms and idioms that seem to pepper conversations in the media, tech, marketing and management consultancy worlds.

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