I have written about many things over the past quarter century, but the one true through line has been the Bob Project. It is my submission in the contest of life, and with it I will win what’s never been won.
Back in the early 1990s, a job at Time Inc. was a coveted prize for writers. But after a year or so at Money magazine, I was already bored. The only way down the forward path, I concluded, was to start sneaking Dylan references into the magazine. When a few other writers caught wind of my little project, we decided that a contest was in order. The Bob Project was underway.