When Billie Quinlan and Anna Hushlak were described by Forbes as “the entrepreneurs who want to bring mindfulness to your sex life”, some readers of the business magazine may have been puzzled. A sexual wellness app? What would be the point?

Yet the pair firmly believed that there was a need for a myth-busting, educational and sensual guide to sex and intimacy that aimed to do for sex what Headspace did for mindfulness — and they were right. Since they launched the digital platform Ferly this year, after securing more than £1 million from leading venture-capital firms and investors, it has acquired users in 53 countries.

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