If the title character played by Kate Winslet in Mare of Easttown ever got hold of this book, she would drop her vaping habit quicker than you could order a hoagie. But as Jamie Ducharme vividly describes in her riveting book, breaking the habit would not be easy, and that is exactly what the inventors of the Juul vaporizer intended.
Invented as a way to wean folks off cigarettes by heating but never burning flavored nicotine e-liquids, Juul can be just as addictive as smoking cigarettes. The difference: its marketing was aimed squarely at young people. Ducharme has created a saga that is as entertaining as it is alarming to read, perhaps while sipping one of the Manhattans favored by Mare’s mom. Another habit, yes, but not one sold as deceptively as Juul.