Joey Zwillinger built Allbirds on the idea that everyday products should be simpler, and ideally require less thinking. Liz Zwillinger, a lawyer and mother of three, has long been part of that process as a close sounding board, offering a practical perspective on how those ideas translate outside of a product roadmap. Their latest project, Biologica, moves that thinking into women’s health, a category long defined by complexity dressed up as care. The drinkable multivitamin is intended to replace the familiar cluster of bottles and routines with something more consolidated and easier to keep up with, particularly through the stages of hormonal change such as motherhood, perimenopause or menopause. Here, the Zwillingers share the objects and references that inform how they think about design, health, and the systems people actually use
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