Skip to Content
The Altar is one of the most talked-about new openings in New York City, and it is unusually well-populated with very good-looking people. Stuart Winecoff, the acclaimed cinematographer who serves as creative director, brought his eye to every corner of the Flatiron space—his lighting has the suspicious effect of making everyone look a little more toned, a little more tanned, and considerably more … well. He founded it with Henrique de Castro, a finance veteran turned wellness convert, and Sheba Jafari, who left Goldman Sachs with an interest in behavioral economics, stress, and longevity. There’s a 50-person sauna, cold plunges, I.V. therapy, red light, and a shop filled with the founders’ own favorites. If you’re going to be hot in New York, you might as well know where the hot people are. Here, the things they swear by

Thistles

$380

The Jack Sunglasses

“They’re the ultimate classic and have become the one thing I can’t go anywhere without this summer.” - S.W.

NIOD

$88

Hydration Vaccine

“Sauna is one of my daily rituals, so keeping my skin hydrated is non-negotiable. NIOD approaches skincare the way I approach self-care: with curiosity, science, and a healthy skepticism of trends.” -H.C.

SimplyGoodCoffee

$479.99

Plastic-Free Brewer

“The only totally plastic-free coffee maker I’ve found. I’ve since been converted to becoming an at-home coffee drinker, and I love it.” -S.J.

Katkoot

$332

Champagne Dosage Zero Premier Cru

“My favorite champagne—but I also love that the bottle lives on after the last glass. I’ve used the bases as the chicest ashtrays for years.” -S.W.

Evenmouth

$18

Duo Biotic Toothpaste

“I’ve become obsessed with gut health, and the oral microbiome is still largely overlooked. Evenmouth protects the mouth’s natural microbiome instead of disrupting it—completely changing the way I think about oral care.” -H.C.

Siddhartha Mukherjee

$35

The Gene: An Intimate History

“I picked this one up at the airport and I’ve been down a rabbit hole ever since. The story of the gene told through history, science, and family dysfunction.” -S.J.

Roads

$48

Daily Socks

“My friends and I went on a quest to find the perfect everyday men’s sock and eventually decided to make our own. Now I can’t live without them.” -S.W.

BodyHealth

$44.95

PerfectAmino Tablets

“My daily workout is my one non-negotiable. PerfectAmino makes it easy to get enough essential amino acids, especially on busy days.” -H.C.

deltaG

$57

△H Ketone Health

“This is the product of more than a decade of DARPA-funded research, originally developed for the military. It replaces my need for a third coffee and doesn’t keep me up at night.” -S.J.


Every editorial product is independently selected. If you buy something through
our links,
AIR MAIL may earn an affiliate commission.