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The Arts Intel Report

Elio Fiorucci

Elio Fiorucci with two models, 1974.

Until Mar 16, 2025
Viale Emilio Alemagna, 6, 20121 Milano MI

Fiorucci was a thing. As the designer Betsey Johnson said, “Fiorucci was the most happening place. It never stopped being happening.” It began as a 60s thing—the fashion label of Milan-born Elio Fiorucci (1935–2015), a “cool hunter” and entrepreneur. Soon the label was delivering Italian style to the world. When a Fiorucci opened in New York City, in 1976, it became known as the “daytime Studio 54.” Velvet slippers, leopard prints, jeans and camouflage, vintage items. The store was a happening—and it also held happenings. Contemporary art and music were just part of the mix. The New York store closed in 1986. “It just left New York City,” says Johnson, “because I don’t think New York City was happening enough by the mid-80’s.” When Fiorucci closed up his flagship store in 2003, it was the end of an era. This exhibition explores the brand and the man who built it. —Laura Jacobs

Photo: Giorgio Lotti; Cortesy of Mondadori Portfolio