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Arts Intel Report

Bruce McCall: Visions of the Retrofuture

Bruce McCall, Hell Drivers of the Riviera: Incoming Traffic, 2009.

41 East 57th St., (Suite #1103) New York, NY 10022, United States

“My work is so personal and so strange that I have to invent my own lexicon for it,” said Bruce McCall in a 2008 TED Talk. He coined it as “retrofuturism – looking back to see how yesterday viewed tomorrow.” Born in 1935 in Simcoe, Canada, McCall was captivated by comic books and their whimsical drawings. Before his illustrations appeared on magazine covers such as The New Yorker, National Lampoon, and Vanity Fair, he began his career drawing cars for Ford Motor Company in Toronto. After this brief stint in automobile drawings, he gained traction as a humorist within the advertising and publishing industry. A new exhibition at the Fuller Building — the first posthumous celebration of his career since his death in 2023 — showcases over 60 works from McCall’s estate that exemplify this retrofuturistic style. His personal archive of notes and sketches are also included. —Maggie Turner

Photo courtesy of Adam Baumgold Fine Art