Whitney Bromberg Hawkings founded Flowerbx in 2016 after 18 years working for Tom Ford. She applied her vast experience ordering flowers for Ford to the floral industry, transforming it with a direct-to-consumer mentality, and specializing in single-variety arrangements. Flowerbx counts Louis Vuitton, Michael Kors, and Victoria Beckham among its clients. Bromberg Hawkings, who lives in London with her husband, Peter Hawkings, the creative director of Tom Ford, shares a few of her favorite things, including Tom Ford mules, Smythson stationery, and Varley joggers.
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