Surf City
Claudent
$295
Button Up Shirt UPF +50This may look like a classic button-up shirt but it has a secret: it’s made of a special fabric that blocks 98 percent of UVA and UVB rays. Pop it on over your bikini.
Lido
$182
Cinquantasei BikiniProbably not the best attire for surfing, but excellent for watching other people surf. This has an underwire frame, adjustable straps, and is the color of a verdant garden.
Zinka Sunscreen
$9.99
Colored NosecoatIf you’re a real surfer or want to look like one, please apply this colored zinc oxide sunscreen all over your face. The blue is fetching. And the green is charmingly Shrek-like.
La Ligne
$295
Playa SweaterA spiffed-up version of the Baja hoodie, made of cotton, viscose, and cashmere with a kangaroo pocket. It’s ideal for a beach bonfire.
Roxanne Assoulin
$80
Puka Boo NecklaceRemember the necklace you wore all summer in the 90s? It’s back. According to lore, Hawaiians used to give puka shell necklaces to sailors for good luck on the high seas.
Hello Sunday
$12
The One For Your Lips Lip Balm SPF 50A clear, strawberry-scented lip balm with serious sun protection, this feels like summer in a tube.
Blue Lizard
$14.99
Sport Mineral Sunscreen SPF 50+This is the ideal family sunscreen if your family likes to spend long days bobbing in the water. It smooths on easily and stays put for 90 minutes. Let the price encourage you to reapply liberally.
Caliray
$20
Surf Proof Waterproof EyelinerA long-wearing pencil that glides on smoothly to create a neat, tight line. It’s waterproof, so feel free to wear it surfing.
Hansen
$74.50
Shelta Performance Sun HatA hat with a UPF of 50+ that you can truly wear swimming or surfing. It stays on your head and has been known to endure even the gnarliest of wipeouts.
Still Here
$285
Jeans with ToggleSlouchy, cool jeans that feel as easy as sweatpants, these have a tie with a toggle and sit on the hipbones. I love them in white or an unexpected brick red.
Matteau
$620
Silk ShirtTake a Hawaiian shirt and make it fashion. This has a clean, minimalist fig leaf pattern in cool crepe de chine. It’s a sophisticate’s idea of beachy.
Sidney Garber
$5,100
Pearl on a Cord NecklaceI love the contrast of a smooth South Sea pearl with a rugged cord. This could be the elegant cousin of a surfer necklace. Tie it high on the neck like a choker or wear low at the base of the throat.
Lisa Eisner Jewelry
$2,600
Shark Fin RingThe cacholong stone set in brass looks like a shark fin. It’s actually a variety of opal that’s believed, quite un-shark-like, to be calming. It has a clean, strong summery look.
Gucci Beauty
$39.95
Rouge à Lèvres VoileA creamy lipstick in a dreamy coral shade. Smudge it and it gives a moody Lana del Rey feeling.
Olympia Le-Tan
$1,445
The Waves Virginia WoolfA hand-embroidered clutch for the highbrow surfer. Ignore the book’s moments of existential dread and focus on its message about the ebbs and flows of life.
Gohar World
$265
Mother of Pearl DishesFrom the fertile imaginations of Laila and Nadia Gohar, who create surrealistic food sculptures and tablescapes, these mother-of-pearl dishes bring the iridescence of seashells to cocktail hour.
Saint Laurent
$590
Laguna Leather SlidesThese take the idea of rubber flip-flops up a few notches. They’re made of leather and have an appealing knot between the toes.
Christophe Robin
$54
Cleansing Purifying Scrub with Sea SaltAn invigorating shampoo that employs salt crystals to exfoliate the scalp and rid hair of product buildup. It does all that without damaging hair or dulling its color or shine.
Bumble and bumble
$36
Surf Styling Leave InA styling cream that gives hair a beachy, salty texture without the beachy, salty damage. This is UV-protective and moisturizing, so it also detangles hair and helps prevent frizz.
Saie
$25
Dew Bronze Soft-Focus Effortless Liquid BronzerAn easy, lightweight bronzer that’s a breeze to apply. Just dot it where you want it—on your cheekbones, nose, and forehead—and blend.
Act+Acre
$68
Microbiome Cooling Scalp SerumIf you’ve ever had a sunburned scalp, you know how miserable it can be. This cools the head and protects the microbiome to help soothe and heal it quickly.
K18
$75
Leave-In Molecular Repair Hair MaskThe wildly popular mask repairs damage from bleach, color, the blow dryer, and curling irons. Look at you, all soft and bouncy!
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