Playing Favorites

Every nine seconds, someone on planet Earth buys a tube of this volumizing, intensifying, va-va-va-vooming mascara.

A lightweight gel-cream hybrid that just might give you glowing Hailey Bieber skin.

A makeup-artist favorite for 25 years, this silicone-based formula feels like the lightest veil on your skin. Its oils evaporate leaving perfection in its wake.

An easy-to-blend, feather-weight blush, this comes in a bounty of ripe, fresh shades.

It sounds impossible, but this lip color—a cross between a lightweight lipstick and a not-too-shiny gloss—looks good on pretty much everyone.

A warm blend of vanilla orchid, tonka bean, brown sugar, amber, and musk that appeals to those with a sweet tooth.

Try as they might, no one can copy the perfection of this primer, highlighter, and skin-blurring marvel. It hides pores and uneven texture masterfully.

A serum with peptides and hyaluronic acid that moisturizes and coddles skin while you sleep.

This has been the number-one body product at numerous stores and feels like an indulgence, with heaps of antioxidants in a richly moisturizing formula.

It’s a hockey puck of dewy cheek color and the hero product from Bobbi Brown’s wildly successful brand. A little goes a long way.

A concealer with a cult following, this hides almost anything and keeps it hidden for hours upon hours.

Translated as Dream Catcher, this mixes lychee, bergamot, ginger, and peony with a dash of cocoa and patchouli. Vuitton shoppers tack this on to their handbag purchases as if it’s a mini in the Sephora checkout.

A pH-activated formula that changes color on each wearer, this has cherry oil and shea butter to moisturize lips while giving them a little luscious color.

Yes, this is a $68 lip balm. Yes, people love its plumping, moisturizing, softening effects, thanks to ceramides, peptides, and hyaluronic acid.

Those who know swear by layering this on before applying makeup. It’s a calming, moisturizing elixir.

The tweens mobbing Sephora can’t get enough of this sweet-smelling cream that could be mistaken for cookie dough.

This retinol is a favorite probably because the active ingredient is encapsulated to release slowly, reducing the chance of irritation.

At a time of peak egg obsession, this egg-shaped hand cream is a tempting object. It delivers a perfect dose of cream filled with camellia oil and ceramides.

With Rihanna, Selena Gomez, and Hailey Bieber as fans, this mask promises to make hair smoother, shinier, and bouncier than before. And it takes all of four minutes

The Real Housewives of Salt Lake City have given this smoothing blow-dry spray new fame. It protects against frizz and heat damage, but clearly not against drama.