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Joey Zwillinger built Allbirds on the idea that everyday products should be simpler, and ideally require less thinking. Liz Zwillinger, a lawyer and mother of three, has long been part of that process as a close sounding board, offering a practical perspective on how those ideas translate outside of a product roadmap. Their latest project, Biologica, moves that thinking into women’s health, a category long defined by complexity dressed up as care. The drinkable multivitamin is intended to replace the familiar cluster of bottles and routines with something more consolidated and easier to keep up with, particularly through the stages of hormonal change such as motherhood, perimenopause or menopause. Here, the Zwillingers share the objects and references that inform how they think about design, health, and the systems people actually use

Sebamed

$38

Sensitive Skin Face and Body Wash

“I adore this body wash because it’s unscented and non-drying. My skin has gotten drier over time. The packaging isn’t pretty, but you can decant it into something nicer.” —EZ

Kodak

$16.98

Cloth Covered Scrapbook 8” x 8” Photo Album

“I make scrapbooks for my kids’ birthdays—JKJK, I did it once in 2015. Since then I’ve just paid Apple for storage of a million photos. But if I did make them, this would be an elegant, easy option.” —EZ

Land’s End

$54.95

Women’s Pinchless High Waisted Bikini Bottoms

“After a friend had a c-section, she texted me asking about the stubborn little pooch above her scar that wouldn’t go away. I just responded with three words: high waisted bottoms. Don’t sleep on Lands End bikini bottoms! Their patterns are suspect but you can’t go wrong with classic black or navy. The material is thick and forgiving and they last a very long time.” —EZ

Galanter & Jones

$2,250

Kosmos Chair

“Living in the Bay Area with its moderate temperatures is usually a plus, except that it’s always just a touch too cold to sit outside at night (especially in the summer!) I love this line of heated outdoor furniture because it’s like wrapping yourself in a blanket but without the annoyance of trying to find an actual blanket that hasn’t been stolen by one of my children or dogs.” —EZ

Westman Atelier

$48

Face Trace Contour Stick

“I once watched an Instagram video of someone transform her face with a 10-color contour palette—it was wild. I prefer a single easy stick that defines my cheekbones without effort. A makeup staple.” —EZ

Biologica

$79

Midlife Essentials

“I was exhausted trying to juggle powders, pills, elixirs, smoothies etc., so I made Biologica to simplify everything into one product. After two weeks, I was sleeping better and far less irritable. I believe in simplification.” —EZ

Warby Parker

$95

Hatcher Sunglasses

“Both of us have been Warby Parker customers since they first opened their (virtual) doors in 2012. I love their constantly updated styles and you can’t beat the price. Given that I spend most of my weekends at my kids’ sports events, I’m never without a pair of sunglasses.” —JZ

Fellow

From $39.95

Eddy Steaming Pitcher

“I moonlight as the barista in our family and bring my wife cappuccinos in bed (does she know how good she has it?!). The graphite finish on this steaming milk pitcher is differentiated and cool.” —JZ

Agua Mágica

$66.77

Mezcal

“This mezcal is so smooth, plus the packaging is A+. Makes a great gift, especially when everyone else shows up with a boring bottle of wine.” —JZ

Tombolo

$158

‘Agua Mágica’ Cabana Shirt

“I love this collab that Tombolo did with Agua Magica. Having a cabana set is clutch just in case someone invites you to their pool party. More chic than a Hawaiian shirt.” —JZ


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