When J.J. Martin, the founder of lifestyle brand La DoubleJ, moved from her native California to Milan more than 20 years ago, she brought with her both a sense of spirituality and a maximalist aesthetic. Ultimately those would both come to define the company that she later launched, in 2015, with the goal of encouraging “women to seek joy both inside and out.” In so doing, she relied on her curatorial eye and long-standing friendships with Milan’s leading creative minds, establishing immersive retail experiences and novel collaborations. Many of Martin’s devotees also borrow from her roadmap on how to live fully through spiritual practice. Herewith, the incurable optimist and tastemaker highlights her picks of the moment.
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