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There is no faster way to become European than the World Cup. For 32 days, Americans who spend the other 1,428 days of the four year cycle politely ignoring soccer will suddenly remember that their great-uncle was from Lyon, that they spent a semester in Buenos Aires, or that their boyfriend is technically British (which counts!) The tournament has always operated as a kind of permission slip: drink at noon, wear soccer kits, feel genuinely moved by a country you could not have located on a map last Tuesday. This year, with the World Cup on North American soil, rooting for somewhere else has never felt more like a position. Wear the kit. Buy the bag. Your loyalties, like the best outfits, have range
Photo: Brandstaetter Images/Votava/Getty Images (boys playing soccer)

Fruitstand

Flagship Tote

$40

The Park

Semi-Sheer Luna Tee in Blanc

$295

BEN

Reason Rope Bracelet in White

$350

Ancient Greek Sandals

Saionara Thong Sandals

$185

Rizzoli Universe

The FIFA World Cup Pop-Up Book

$50

Phaidon

Nike Football Boots

$49.95

Nuchas

Argentine Beef Empanadas

$109.95

Coca-Cola

Mexican Coke Glass Bottles

$35.15

Branca

Fernet-Branca

$23.99

Adidas

Firebird Classic Shorts

$40

Posse

Alice Striped Linen Minidress

$340

Menē

Crown Ring in 24k Gold

From $1,362.02

Louis Vuitton

Pre-Owned 1998 World Cup Memorial Monogram Football

$2,830

Taschen

New York: Portrait of a City, by Reuel Golden

$20

Jennifer Alfano

Custom Bullseye Locket

$8,875

KODAK

Large Inflatable Projector Screen

$289.99

Adidas

World Cup USA 94 Track Jacket

$132

LEGO

FIFA World Cup Official Trophy Building Set

$199.99

Ben

The Curiouser Vault – Sterling Silver

From $600

Leander Schaerlaeckens

The Long Game

$30

Mr. Boddington’s Studio

$70

Ricard

Pastis Liqueur

$37.99

Vintage

France 1980s Tribute Football Shirt

$77.50

Wms&Co.

Enpitsu Mechanical Pencil Set

$16

Wish Cards

Original Blue Set of Four

$28

Panini

2026 FIFA World Cup Sticker Box

$50

Khee

38 Premium Soju

$35.99

Blue Ribbon

“Just the Bird” Fried Chicken for Four

$119.95

Wms&Co.

The Day Note Pad

$24

DAMDAM

Paradisi Hydrating Essence Mist

$48

Carlsberg

Elephant Beer

$12.99

Score Draw

England 1982 Home Shirt

$76

Casa Bosques Chocolates

Departures Box Set

$98

Tenoverten

Cherry Nail Polish

$14

Kids Cap

$30

Kodak

Printomatic+ Digital Instant Camera Yellow

$79.98

Vintage

Original Soviet Futbol Poster

$1,643

Jacques

Trainer Short

$165

Susan A. Worline

Lots of Languages: Phrasebook & Reference Guide

$19.95

Métier

Water Bottle Holder in Twill Sahara with Cioccolato

$690

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