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The Arts Intel Report

Helmut Newton: Brands

Monica Bellucci, photographed by Helmut Newton in Nice, 1993.

Feb 1 – May 14, 2023
Jebensstraße 2, 10623 Berlin, Germany

Vogue editor Anna Wintour has said that Helmut Newton’s photographs are “synonymous with Vogue at its most glamorous and mythic.” Newton shot campaigns for everyone—from Yves Saint Laurent to Lavazza, Blumarine to Swarovski. Despite the commercial aspect of these photographs, most felt more like editorial shoots than advertisements. Newton, who jokingly called himself “a gun for hire,” could find a visual narrative for a photograph whether the subject was couture, perfume, crystal, or coffee. This exhibition of 200 images includes photographs and features from Newton’s collaborations with many brands. Most were shot in and around Monaco. —Elena Clavarino

Photo: © Helmut Newton Foundation