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Our Highly Selective

Photo: Eva K. Salvi (Cameron)

My Favorite Things

When Samantha Cameron, the former creative director of Smythson, debuted Cefinn in 2017, she set out to offer an urban uniform for multitasking fashion-philes. Six years on, the British designer and mother of four has won over women around the globe with transitional closet heroes crafted for all-day wear. Here, Cameron spotlights more of the pieces that carry her through her own day to day

Anya Hindmarch


Valorie Clutch

“There were many occasions this summer when I reached for a cream clutch. This one is minimal yet classic and fresh, ideal paired with a standout print. I took it to the King’s coronation and it worked perfectly.”



Dramatically Different Lipstick

“I almost always wear the same lipstick color: Blushing Nude by Clinique. I buy it in bulk and dread it being discontinued.”



Chunky Gold Hoop Earrings

“I never feel complete without a pair of large gold hoops. I am often losing one, so I buy several pairs at a time!”



2023-2024 Soho Weekly Agenda

“Having been creative director at Smythson for many years, I have a huge loyalty and love for the brand. The Soho diary has a great weekly view with a to-do list and notebook section at the back. I’m a big list writer. Keeping on top of my work and family is a constant challenge, so having everything written down is an absolute must.”



Sierra Leather A-Line Maxi Skirt

“The Sierra skirt is one of our best-selling silhouettes and is launched for fall in a butter-soft brick-red leather. It’s perfect for desk to dinner and a seriously good new season wardrobe addition to pair with your favorite knit or shirt for maximum impact.”



Organic Apple Cider Vinegar

“A few years ago, a nutritionist recommended I take apple cider vinegar daily to help aid my gut health. I always try to stick to this and regularly add some to my homemade salad dressings.”

Ann Napolitano


Hello Beautiful

“My most recent read, this book is about a family of four sisters. It’s beautifully written and very emotional. As the eldest of five sisters, I had a lot to relate to.”



Bromeliac Espadrille Wedge Sandals

“The perfect summer wedges. I love that they aren’t tie ups, which make them much more practical.”



Reverence Aromatique Hand Wash

“My interior aesthetic is clean and minimal. I am definitely not a maximalist. This packaging looks good in my kitchen and bathrooms. ”



MacBook Pro 16” Laptop

“My laptop is my constant companion; I spend a lot of time working on print designs for our fabrics as well as artwork and photography for our lifestyle shoots. A retina screen is such a luxury. I take it with me everywhere.”

There’s More
Air Supply
Fresh Start
Guest Edit
My Favorite Things
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Clara’s Picks
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