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It’s been five years since Mélanie Masarin launched Los Angeles–based Ghia, the non-alcoholic aperitif that caught the wind of the booming sober-curious movement to become one of the preferred NA beverages of the fashion and creative sets. Born in France, Masarin spent her summers steeped in the apéritivo culture of the Mediterranean. After moving to the U.S. and taking a marketing role at Glossier, she stopped drinking and found herself empty-handed and in search of a non-alcoholic drink that didn’t make her feel left out of the party. Ghia’s bittersweet flavors and branding primed it for the Instagram-friendly spritz culture. Ahead of the release of a new blood-orange flavor, Masarin shares her must-haves.

Oliver Peoples x Khaite

$525

Cat-Eye Sunglasses

“New shades can feel like a whole new outfit. I currently wear these.”

U Beauty

$98

Multimodal Sheer Mineral Sunscreen SPF 25

“The best sunscreen is the one you wear daily, and this one goes on so smoothly it might as well be a primer.”

Vyrao

$190

Magnetic 70 Eau De Parfum

“A clean and sexy scent by a brand I have been really loving.”

Flamingo Estate

$82

Spicy Strawberry Fruit Snack

“One thing I didn’t need to get addicted to is $80 strawberries but, alas, I love them.”

Déhanche

$290

Hollyhock Snake-Effect Leather Belt

“This belt makes every outfit better. I have a few from this brand.”

Gucci

$250

The Art of Silk

“A gorgeous book.”

Tory Burch

$330

Tank Top

“The flower brooch is just the right amount of pizazz.”

Ghia

$80.00 for 16-pack

Le Spritz Variety Pack

“Obviously! The original bottle and Le Spritz will always be my first loves.”

Missoni

$690

Wavy Striped Tie-Back One-Piece Swimsuit

“I know everyone had a Pucci summer, but I’m also a Missoni girl forever.”

Hunting Season

$275

The Pendant Necklace

“I love Hunting Season’s bags and am excited for their jewelry. The collection is giving Flintstones chic.”

Co

$2,395

Leather Military Jacket

“This jacket and a crisp N.Y.C. fall are the only two things I’m craving right now.”

Curio Home Goods

From $25

The Ionic Dish Sponge

“I hate sponges. I make it a point to collect interesting sponges when I travel to counteract my phobia. This one is magnetic for a mess-free sink and 360-degree drying.”


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