It’s been five years since Mélanie Masarin launched Los Angeles–based Ghia, the non-alcoholic aperitif that caught the wind of the booming sober-curious movement to become one of the preferred NA beverages of the fashion and creative sets. Born in France, Masarin spent her summers steeped in the apéritivo culture of the Mediterranean. After moving to the U.S. and taking a marketing role at Glossier, she stopped drinking and found herself empty-handed and in search of a non-alcoholic drink that didn’t make her feel left out of the party. Ghia’s bittersweet flavors and branding primed it for the Instagram-friendly spritz culture. Ahead of the release of a new blood-orange flavor, Masarin shares her must-haves.
Every editorial product is independently selected. If you buy something through
our links, AIR MAIL may earn an affiliate commission.
our links, AIR MAIL may earn an affiliate commission.