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Photo: Isaac Marley Morgan (Goad)

My Favorite Things

Since debuting her eponymous firm, in 2016, British designer Matilda Goad has enjoyed a burgeoning fan base on both sides of the Atlantic, thanks in large part to her eclectic, charming flair. Having found broader success collaborating with boutique fashion houses and interiors brands such as Jamb and Farrow & Ball, Goad also launched an e-commerce shop, with her own products soon making their way to the coveted shelves of Liberty London. And this month, her formative, now signature scallop-edged lampshade celebrates its fifth birthday. To mark the milestone, Goad lets us in on her prized picks of the moment

Tory Burch


Lettuce Ware Cup & Saucer, Set of Two

“My morning coffee is quite sacred, and having it in a cup I love—that is kept warm by adding boiling water first—sets me up the right way for the day.”



Daybreak Gymnastics Shoe

“I’m not a big trainer person but have got very into Nike Daybreaks recently. They’re quite streamlined, which I like, and the color combinations are great!”

Theodora Warre


Large Gold-Plated Hoop Earrings

“Theodora Warre really does do the best hoops. They’re my go-to, and I am rarely without them. I remember a very glamorous older lady once telling me to always wear diamonds or gold around my face, as it brings out your complexion. Good advice, I thought!”

Comme des Garçons


2 Eau de Parfum

“I am always drawn to musky, masculine scents and have worn Comme des Garçons 2 Eau de Parfum since I was 16 years old.”

Augustinus Bader


The Cream

A mildly hydrating cream with TFC8 complex and vitamin A to improve skin’s texture. Apply two pumps to clean, dry (not damp) skin, and let it absorb. Professor Bader suggests using this on its own—no serums beneath, no moisturizers on top.

ViBi Venezia


Velvet Mary Jane Slippers

“There is something really elegant about velvet, and I love these ViBi Venezia Mary Jane flats with a pair of jeans—they offer an elevated riff on a classic style.”

Matilda Goad


Rainbow Lacquered Ice Bucket

“Every home should have a well-stocked bar, and our lacquered-wood ice buckets serve up a heady dose of color. I like to add lots of Schweppes cans around it.”

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