When the coronavirus closed college campuses, Kumra left University of Pennsylvania, where he was an economics student, to return home to New Delhi. He started developing Kartik Research, a brand that fuses his passion for streetwear and local Indian artisanal craft. By the time he went back to school, he was running a business. Since then, Kartik Research has been a semifinalist for the LVMH Prize, it recently staged its first runway show at Paris Fashion Week, and opened a store on New York City’s Lower East Side. Kendrick Lamar, Steph Curry, Brad Pitt, and Lewis Hamilton have worn pieces from the collection, which includes jeans, jackets, and shorts that have been hand-embroidered or block-printed. Here, Kumra shares his taste for Carter Young sneakers and William Eggleston photography.
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