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“I love the quality of this cap and the unique bungee-cord back. Punker Pat from W.H.R., as it’s referred to, does it right. Caps come and go, but when I saw photographer Mary Frey wearing this one, it became my favorite. S.O.S.—save our seas!”

“I love stickers! I was practically born in a camper. ‘Tom Snacks’ was our favorite eccentric surfer at Paskowitz Surf Camp.”

“I use this for my necessare travel bag. I love the leather and the quality. its a beautiful object.”

“Living in Paris, one of the joys of life is biking your chores away, and shopping adventures with a dog or small person are always better on a bike. We love our little porter!”

“I was fortunate to be born at the epoch of the commercial surf industry; it was all family all the time. The brands all knew each other and the people were your kindred spirits. Take that ‘old school’ spirit of camaraderie and slap it on the ‘new school’ cool of ledge-skater, surfer, model, and entrepreneur Evan Mock and you get luxe surf brand Wahine.”

“Words can’t describe my love for my ‘Lover’ hoodie. Alex Olson—known to be the most handsome, balanced man, who can still talk car-crusty talk with bearded men—crushed this masterpiece with his fashion brand Bianca Chandon.”

“Blood surf sunglasses have that quality that I miss from the olden days of Ray-Ban and Cool-Ray. Glass G-15 lenses that really, actually protect your eyes. Hand-made acetate with a heft of luxury I adore. Plus, they are the ‘Jonny’ model!”

“Rancho Organics is the best. Hold-the-presses, slap-your-leg, ring-the-bell best! As a fully grown man who still surfs, skateboards, and is a fanatic of French-style bike riding, my leg aches leave me destroyed—laid out, loins akimbo. This salve really controls muscle pain and is not a stinky balm.”

“O.K., was I bad at putting on skin-care sun-blockers? Yes! ‘Why,’ you may ask, ‘is a man who has been at the beach his whole life not better at that?’ Well, the texture was greasy and ill-feeling and sometimes the perfumes were really, really bad. Then I discovered Heliocare in Palma de Mallorca a few years ago and now this is all I use. It finishes dry, is nice to touch, and its sublime, mild smell is quite pleasant. I give it five out of five stars.”

“It’s impossible to explain the impact Gerry Lopez had on my life. He was the best surfer, the nicest guy, and a breakthrough athlete that carried the torch of master of style for years—maybe decades. In such a way did he dominate stylish surf perfection that even to this day his world-famous lightning-bolt-symbol surfboard sparks attention. I consider this one of my prized possessions. Aloha uncle Gerry.”