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The Arts Intel Report

The Real Thing: Unpackaging Product Photography

Raymond Ball, Pocket Comb, circa 1930s.

Mar 11 – Aug 4, 2024
1000 5th Ave, New York, NY 10028, USA

“If we can create portraits of subjects that are true, we thereby in effect create a mirror of the times,” said the German photographer August Sander. As happens today, corporations in the early 20th-century commissioned artists to take commercial images. Individuals such as Sander, Paul Outebridge, and Piet Zwart used the camera to transform banal objects into artworks. Placing toothpaste, shoes, or hats in unexpected contexts allowed them to be redefined. This Met exhibition shows commissioned photographs alongside archived catalogues and trade publications, and in so doing reveals how these images influenced the visual vocabulary of modernism and the interwar avant-garde. —Jeanne Malle

Photo: © The Metropolitan Museum of Art, Ford Motor Company Collection